FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for THE COUNTER®.
Based on 2025 FDD · 10 filings in corpus
Cost and profit at a glance
Based on FDDIQ's FDD corpus, a THE COUNTER® franchise shows an estimated initial investment of $712K – $2.0M. Reported owner economics show $262K. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.
Quick fee read: $35K franchise fee · 9% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.
THE COUNTER® requires a total initial investment of $712K to $2.0M (midpoint approximately $1.3M), with an initial franchise fee of $35K. The ongoing fee burden is 9% (6% royalty plus 3% advertising fund). This is below the industry average of approximately 15.5%, leaving more margin for the operator.
According to Item 19 of the 2025 FDD, the median revenue for THE COUNTER® locations is $2.4M. The implied franchisee EBITDA is approximately $262K, based on the margin assumptions disclosed in the FDD. The estimated cash-on-cash return is 19.4% with a payback period of approximately 5.1 years.
THE COUNTER® operates approximately 13 franchised units. However, the brand has been contracting with a 22.2% net unit decline, which may signal franchisee dissatisfaction, territory saturation, or competitive pressure. The SBA 7(a) loan default rate of 100.0% is above the franchise industry average of approximately 7.2%, suggesting elevated financial risk for franchisees relying on debt financing.
Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.
Analysis based on 2025 FDD filing. FDDIQ Editorial Team · Methodology
Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.
Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.
Real lending data from SBA 7(a) loans (2018-2018). 1 loans across 1 states.
Source: SBA 7(a) loan data via FOIA. Default rate = charged-off loans / total originated. Industry avg default rate ~7.2%.
Common questions buyers ask about THE COUNTER®, answered from FDD and SBA data.
The total initial investment for a THE COUNTER® franchise ranges from $712K to $2.0M, according to their Franchise Disclosure Document.
THE COUNTER® charges a 6% royalty fee on gross sales.
The initial franchise fee for THE COUNTER® is $35,000.
There are approximately 13 THE COUNTER® franchise locations as of 2023.
The median revenue for a THE COUNTER® franchise is $2.4M, with a cash-on-cash return of 19.4%, according to FDD Item 19 data.
THE COUNTER® has an SBA loan default rate of 100.0% based on SBA 7(a) loan data.
Whether a THE COUNTER® franchise is worth it depends on total startup cost, royalty burden, FDD Item 19 economics, SBA loan performance, and local operator execution. FDDIQ compares these signals against similar franchises so buyers can screen the opportunity before paying for diligence.
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