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FitnessLimited DataItem 19: ✓ DisclosedHigh Confidence · 85/100

The MAX Challenge Franchise Cost and Profit

FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for The MAX Challenge.

Based on 2025 FDD · 11 filings in corpus

FranchiseIQ Score
45
D
High Risk
Composite score from 3 risk dimensions. Click for breakdown ↓
Health Score
F
31/100
5/7 metrics · High confidence
Full analysis unlocks:
✓ Cash-on-Cash return
✓ Payback period
✓ SBA default rate
✓ Red flags assessment
✓ Comparable franchises
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Cost and profit at a glance

How much does a The MAX Challenge franchise cost and make?

Based on FDDIQ's FDD corpus, a The MAX Challenge franchise shows an estimated initial investment of $151K – $349K. The franchisor does not provide enough Item 19 data for a clean profit estimate. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.

Startup Cost
$151K – $349K
Total initial investment
Profit / Revenue
Item 19 not disclosed
FDD Item 19 signal
Payback Signal
Estimate unavailable
Modeled return metric
SBA Default Rate
33.3%
Loan repayment history
Compare franchise costs →Estimate franchise ROI →Check SBA default rates →Browse Fitness franchises →Compare similar franchises →

Quick fee read: $40K franchise fee · 9% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.

Free decision snapshot

Before you talk to The MAX Challenge, check the numbers buyers usually miss.

The unlocked report ties this brand's FDD disclosures to SBA outcomes, Item 20 movement, fee load, missing-data labels, and buyer assumptions — so you can decide whether this is worth deeper diligence.

FDD disclosure qualitySBA default outcomesItem 20 unit movementFee/cost stressComparable brands
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Total Investment Range$151K – $349K
MinMid: $250KMax

Key Metrics

Franchise Fee
$40K
Royalty Rate
7%
Ad Fund Rate
2%
Total Burden
9.0%
Royalty + ad fund
Units (2023)
35
-3 vs prior yr
Net Unit Growth
↓ -7.3%
Year over year
Net Closure Rate
7.9%
From FDD Item 20
Cash-on-Cash Return
~8–15%
Annual estimated return
Payback Period
~5–12 yrs
Break-even timeline
SBA Default Rate
33.3%
vs ~7.2% industry avg
Median Revenue
~$800K–$2M
Item 19 disclosed
Red Flags Assessment
HIGH: SBA default rate 33.33% · MEDIUM: Significant unit decline
HIGH ×1MED ×1
Premium Data

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CoC ReturnPayback PeriodSBA Default RateMedian RevenueEbitda MarginRisk Score
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Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.

The MAX Challenge vs. Fitness Average

MetricThe MAX ChallengeFitness Avg
SBA Default Rate33.3%▼3.8%
Cash-on-Cash Return - 18.1%
Total Investment$250K$420K

Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.

SBA Loan Performance

Real lending data from SBA 7(a) loans (2016-2026). 14 loans across 5 states.

Default Rate
33.3%
High Risk
Total SBA Loans
14
5 states
Total Loan Volume
$1.7M
SBA 7(a) approved
Avg Loan Size
$120K
Per franchisee
Loan Status Breakdown
5
Paid in Full (36%)
5
Currently Active
3
Charged Off (22.3% by $)
$375K
Total Charged Off ($)
● Paid● Active● Charged Off

Source: SBA 7(a) loan data via FOIA. Default rate = charged-off loans / total originated. Industry avg default rate ~7.2%.

Compare

The MAX Challenge vs FITZONE STUDIOSThe MAX Challenge vs USL PRO, LLCThe MAX Challenge vs Little Land Play Gym

Similar Franchises · Fitness

FITZONE STUDIOS
No Item 19
$214K–$401K
USL PRO, LLC
$10.6M–$15.8M
Little Land Play Gym
Limited Data
$225K–$599K
FITZONE STUDIOS
$214K – $401K
USL PRO, LLC
$10.6M – $15.8M
Little Land Play Gym
$225K – $599K
Polestar Franchising, LLC
$122K – $197K

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Founded 2017 - May 2024 · General
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Questions to Ask Before You Sign

5 data-driven questions every The MAX Challenge franchise buyer should ask.

  1. 1.What is The MAX Challenge's SBA default rate compared to its competitors?Learn more →
  2. 2.Does The MAX Challenge disclose Item 19 financial performance representations?Learn more →
  3. 3.What is the net unit growth trend over the past 3 years?Learn more →
  4. 4.What is the franchisee termination and transfer rate per Item 20?Learn more →
  5. 5.What do the FDD litigation disclosures (Item 3) reveal about franchisor legal history?Learn more →
Generate attorney questions for The MAX Challenge →Validation call guide →
Data sourced from publicly filed Franchise Disclosure Documents (FDDs) submitted to state franchise regulators. SBA loan data from public SBA 7(a) records. Information reflects the most recent FDD filing in our database and may not reflect current terms. Always verify with the franchisor's current FDD before making any investment decision. Not legal or financial advice.

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