FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for True.
Based on 2025 FDD · 2 filings in corpus
Cost and profit at a glance
Based on FDDIQ's FDD corpus, a True franchise shows an estimated initial investment of $115K – $233K. Reported owner economics show $69K. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.
Quick fee read: $50K franchise fee · 8% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.
True requires a total initial investment of $115K to $233K (midpoint approximately $174K), with an initial franchise fee of $50K. The ongoing fee burden is 8% (7% royalty plus 1% advertising fund). This is below the industry average of approximately 15.5%, leaving more margin for the operator.
According to Item 19 of the 2025 FDD, the median revenue for True locations is $579K. The implied franchisee EBITDA is approximately $69K, based on the margin assumptions disclosed in the FDD. The estimated cash-on-cash return is 39.9% with a payback period of approximately 2.5 years.
True operates approximately 2 franchised units.
Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.
Analysis based on 2025 FDD filing. FDDIQ Editorial Team · Methodology
Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.
Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.
Common questions buyers ask about True, answered from FDD and SBA data.
The total initial investment for a True franchise ranges from $115K to $233K, according to their Franchise Disclosure Document.
True charges a 7% royalty fee on gross sales.
The initial franchise fee for True is $49,500.
There are approximately 2 True franchise locations as of 2023.
The median revenue for a True franchise is $579K, with a cash-on-cash return of 39.9%, according to FDD Item 19 data.
SBA loan default rate data for True is not currently available in the SBA database.
Whether a True franchise is worth it depends on total startup cost, royalty burden, FDD Item 19 economics, SBA loan performance, and local operator execution. FDDIQ compares these signals against similar franchises so buyers can screen the opportunity before paying for diligence.
Franchise fee structure guide: royalties are just the start. Item 6 marketing funds, technology f...
FDD Item 7 breaks down every cost to open a franchise. Read all 23 line items, stress-test the ra...
SBA 7(a) franchise loan approval rates by brand, default rates by sector, and what lenders want i...
Compare franchise financing options: SBA 7(a), SBA 504, ROBS 401(k) rollovers, bank loans, franch...
SBA 7(a) franchise loans explained, including the October 2026 SOP 50 10 8.1 update, eligibility,...
5 data-driven questions every True franchise buyer should ask.