DECORATING DEN INTERIORS Franchise Cost and Profit

DECORATING DEN INTERIORS requires a total initial investment of $53K to $73K (midpoint approximately $63K), with an initial franchise fee of $40K. The ongoing fee burden is 13% (9% royalty plus 4% advertising fund). This is below the industry average of approximately 22.3%, leaving more margin for the operator.

DECORATING DEN INTERIORS does not publicly disclose Item 19 financial performance data in their FDD. This is a significant transparency gap — franchisees must rely on validation calls and personal research rather than audited financial representations. Prospective buyers should demand current unit-level financials from existing operators during due diligence.

DECORATING DEN INTERIORS operates approximately 222 franchised units. However, the brand has been contracting with a 4.9% net unit decline, which may signal franchisee dissatisfaction, territory saturation, or competitive pressure. The SBA 7(a) loan default rate of 0.0% is well below the industry average of approximately 4.9%, indicating strong franchisee financial outcomes.

Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.