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QSRFull DisclosureItem 19: ✓ DisclosedHigh Confidence · 85/100

Dutch Bros Franchise Cost and Profit

FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for Dutch Bros.

Based on 2015 FDD · 1 filing in corpus

FranchiseIQ Score
72
B
Moderate-Low Risk
Composite score from 3 risk dimensions. Click for breakdown ↓
Health Score
B
77/100
4/7 metrics · Medium confidence

Cost and profit at a glance

How much does a Dutch Bros franchise cost and make?

Based on FDDIQ's FDD corpus, a Dutch Bros franchise shows an estimated initial investment of $120K – $725K. Reported owner economics show $65K. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.

Startup Cost
$120K – $725K
Total initial investment
Profit / Revenue
$65K
FDD Item 19 signal
Payback Signal
6.5 years
Modeled return metric
SBA Default Rate
0.0%
Loan repayment history
Compare franchise costsEstimate franchise ROICheck SBA default ratesBrowse QSR franchisesCompare similar franchises

Quick fee read: $50K franchise fee · 6% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.

10-brand free summary pilot · report unlocked

Dutch Bros is in the free pilot, so the buyer-grade evidence is visible on this page.

Use this as a source-document screening summary: FDD investment range, royalty/ad burden, Item 19 economics, SBA repayment outcomes, unit movement, and comparable-brand context. Treat missing or low-confidence fields as diligence flags — not as blanks to ignore.

FDD-derived fieldsSBA matched where availableItem 19 labeledUnit movement checkedMedium confidence
What is unlocked
• Risk Engine rationale and sub-scores• Growth Forecast table when forecast data exists• Fee, cost, SBA, and comparable-brand context
Need another brand? Unlock the 10-report pack →Compare against the sample report
Total Investment Range$120K$725K
MinMid: $422KMax

Key Metrics

Franchise Fee
$50K
Royalty Rate
5%
Ad Fund Rate
1%
Total Burden
6.0%
Royalty + ad fund
Units (2023)
196
Net Unit Growth
-
Year over year

Financial Analysis

Cash-on-Cash Return
15.5%
Annual estimated return
Payback Period
6.5 yrs
Break-even timeline
SBA Default Rate
0.0%
vs ~7.2% industry avg
Median Revenue
$932K
Item 19 disclosed

Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.

Dutch Bros vs. QSR Average

MetricDutch BrosQSR Avg
SBA Default Rate0.0%9.4%
Cash-on-Cash Return15.5%14.2%
Total Investment$422K$380K

Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.

SBA Loan Performance

Real lending data from SBA 7(a) loans (2016-2025). 32 loans across 7 states.

Default Rate
0.0%
Low Risk
Total SBA Loans
32
7 states
Total Loan Volume
$28.8M
SBA 7(a) approved
Avg Loan Size
$899K
Per franchisee
Loan Status Breakdown
8
Paid in Full (25%)
20
Currently Active
0
Charged Off
$0
Total Charged Off ($)
Paid Active Charged Off

Source: SBA 7(a) loan data via FOIA. Default rate = charged-off loans / total originated. Industry avg default rate ~7.2%.

Compare

Dutch Bros vs Chick-fil-A, Inc.Dutch Bros vs Loving CupDutch Bros vs Donut King

Similar Franchises · QSR

Chick-fil-A, Inc.
Revenue Only
$427K$2.3M
Loving Cup
No Item 19
$166K$242K
Donut King
Limited Data
$211K$332K
Chick-fil-A, Inc.
$427K – $2.3M
Loving Cup
$166K – $242K
Donut King
$211K – $332K
Crust Gourmet Pizza Bar
$210K – $264K

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Questions to Ask Before You Sign

5 data-driven questions every Dutch Bros franchise buyer should ask.

  1. 1.What is Dutch Bros's SBA default rate compared to its competitors?Learn more →
  2. 2.Does Dutch Bros disclose Item 19 financial performance representations?Learn more →
  3. 3.What is the net unit growth trend over the past 3 years?Learn more →
  4. 4.What is the franchisee termination and transfer rate per Item 20?Learn more →
  5. 5.What do the FDD litigation disclosures (Item 3) reveal about franchisor legal history?Learn more →
Generate attorney questions for Dutch BrosValidation call guide →
Data sourced from publicly filed Franchise Disclosure Documents (FDDs) submitted to state franchise regulators. SBA loan data from public SBA 7(a) records. Information reflects the most recent FDD filing in our database and may not reflect current terms. Always verify with the franchisor's current FDD before making any investment decision. Not legal or financial advice.

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