Russo's New York Pizzeria Franchise Cost and Profit

Russo's New York Pizzeria requires a total initial investment of $439K to $1.5M (midpoint approximately $970K), with an initial franchise fee of $35K. The ongoing fee burden is 7.5% (6% royalty plus 1.5% advertising fund). This is below the industry average of approximately 14.2%, leaving more margin for the operator.

According to Item 19 of the 2026 FDD, the median revenue for Russo's New York Pizzeria locations is $874K. The implied franchisee EBITDA is approximately $48K, based on the margin assumptions disclosed in the FDD. The estimated cash-on-cash return is 5.0% with a payback period of approximately 20.2 years.

Russo's New York Pizzeria operates approximately 29 franchised units. However, the brand has been contracting with a 3.4% net unit decline, which may signal franchisee dissatisfaction, territory saturation, or competitive pressure. The SBA 7(a) loan default rate of 12.5% is above the franchise industry average of approximately 9.4%, suggesting elevated financial risk for franchisees relying on debt financing.

Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.