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TravelItem 19: ✓ DisclosedHigh Confidence · 83/100FDD data: 2026 · Fresh

SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We Franchise Cost and Profit

FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We using its latest 2026 FDD coverage.

Based on 2026 FDD · 2 filings in corpus · Latest FDD: 2026

FranchiseIQ Score

Moderate Risk

Composite score from 3 risk dimensions. Click for breakdown ↓

Full analysis unlocks:

✓ Cash-on-Cash return
✓ Payback period
✓ SBA default rate
✓ Red flags assessment
✓ Comparable franchises

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Cost and profit at a glance

How much does a SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We franchise cost and make?

Based on FDDIQ's FDD corpus, a SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We franchise shows an estimated initial investment of $5.4M – $13.7M. The franchisor does not provide enough Item 19 data for a clean profit estimate. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.

Startup Cost

$5.4M – $13.7M

Total initial investment

Profit / Revenue

Item 19 not disclosed

FDD Item 19 signal

Payback Signal

Estimate unavailable

Modeled return metric

SBA Default Rate

No matched SBA history

Loan repayment history

Compare franchise costs →Estimate franchise ROI →Check SBA default rates →Browse Travel franchises →Compare similar franchises →

Quick fee read: $35K franchise fee · 8% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.

Free decision snapshot

Before you talk to SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We, check the numbers buyers usually miss.

The unlocked report ties this brand's FDD disclosures to SBA outcomes, Item 20 movement, fee load, missing-data labels, and buyer assumptions — so you can decide whether this is worth deeper diligence.

FDD disclosure qualitySBA default outcomesItem 20 unit movementFee/cost stressComparable brands

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Total Investment Range$5.4M – $13.7M

MinMid: $9.5MMax

Key Metrics

Franchise Fee

$35K

Royalty Rate

Ad Fund Rate

Total Burden

8.0%

Royalty + ad fund

Units (2023)

238

-16 vs prior yr

Net Unit Growth

↓ -6.9%

Year over year

Net Closure Rate

6.3%

From FDD Item 20

Cash-on-Cash Return

~8–15%

Annual estimated return

Payback Period

~5–12 yrs

Break-even timeline

SBA Default Rate

~3–8%

Fewer than 50 loans on record

Median Revenue

~$800K–$2M

Item 19 disclosed

Red Flags Assessment

MEDIUM: Significant unit decline

MED ×1

Premium Data

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Get cash-on-cash return, payback period, SBA default rate, and red flag details for SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We.

CoC ReturnPayback PeriodSBA Default RateMedian RevenueEbitda MarginRisk Score

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Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.

SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We vs. Travel Average

MetricSureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best WeTravel Avg

SBA Default Rate - 7.2%

Cash-on-Cash Return - 15.5%

Total Investment$9.5M$250K

Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.

Compare

SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We vs SailTime SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We vs Sonesta RL Hotels Franchising Inc. (Red Lion)SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We vs Choice Hotels International, Inc.

Similar Franchises · Travel

SailTime

Limited Data

$75K–$152K

Sonesta RL Hotels Franchising Inc. (Red Lion)

$541K–$33.5M

Choice Hotels International, Inc.

$2.9M–$18.6M

SailTime

$75K – $152K

Sonesta RL Hotels Franchising Inc. (Red Lion)

$541K – $33.5M

Choice Hotels International, Inc.

$2.9M – $18.6M

SureStay

$186K – $24.3M

Questions to Ask Before You Sign

5 data-driven questions every SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We franchise buyer should ask.

Generate attorney questions for SureStay By Best Western SureStay Plus By Best WesternSureStay Studio By Best We →Validation call guide →

Data sourced from publicly filed Franchise Disclosure Documents (FDDs) submitted to state franchise regulators. SBA loan data from public SBA 7(a) records. Information reflects the most recent FDD filing in our database and may not reflect current terms. Always verify with the franchisor's current FDD before making any investment decision. Not legal or financial advice.

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