ScorecardWorth It?HistoryDatabaseCompareDistress Signals
QSRRevenue OnlyItem 19: ✓ DisclosedMedium Confidence · 75/100FDD data: 2022 · Stale

The Cookie Plug Franchise Cost and Profit

FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for The Cookie Plug.

Based on 2022 FDD · 1 filing in corpus

This page is using 2022 FDD source data. Verify the franchisor's current FDD before relying on costs, fees, or Item 19.

FranchiseIQ Score
57
C
Moderate Risk
Composite score from 3 risk dimensions. Click for breakdown ↓
Health Score
D
48/100
4/7 metrics · Medium confidence
Full analysis unlocks:
✓ Cash-on-Cash return
✓ Payback period
✓ SBA default rate
✓ Red flags assessment
✓ Comparable franchises
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Cost and profit at a glance

How much does a The Cookie Plug franchise cost and make?

Based on FDDIQ's FDD corpus, a The Cookie Plug franchise shows an estimated initial investment of $94K – $158K. Reported owner economics show $28K. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.

Startup Cost
$94K – $158K
Total initial investment
Profit / Revenue
$28K
FDD Item 19 signal
Payback Signal
4.5 years
Modeled return metric
SBA Default Rate
100.0%
Loan repayment history
Compare franchise costsEstimate franchise ROICheck SBA default ratesBrowse QSR franchisesCompare similar franchises

Quick fee read: $25K franchise fee · 9% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.

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Before you talk to The Cookie Plug, check the numbers buyers usually miss.

The unlocked report ties this brand's FDD disclosures to SBA outcomes, Item 20 movement, fee load, missing-data labels, and buyer assumptions — so you can decide whether this is worth deeper diligence.

FDD disclosure qualitySBA default outcomesItem 20 unit movementFee/cost stressComparable brands
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The Cookie Plug Franchise Analysis

The Cookie Plug requires a total initial investment of $94K to $158K (midpoint approximately $126K), with an initial franchise fee of $25K. The ongoing fee burden is 9% (7% royalty plus 2% advertising fund). This is below the industry average of approximately 14.2%, leaving more margin for the operator.

According to Item 19 of the 2022 FDD, the median revenue for The Cookie Plug locations is $702K. The implied franchisee EBITDA is approximately $28K, based on the margin assumptions disclosed in the FDD. The estimated cash-on-cash return is 22.2% with a payback period of approximately 4.5 years.

The SBA 7(a) loan default rate of 100.0% is above the franchise industry average of approximately 9.4%, suggesting elevated financial risk for franchisees relying on debt financing.

Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.

Analysis based on 2022 FDD filing. FDDIQ Editorial Team · Methodology

Total Investment Range$94K$158K
MinMid: $126KMax

Key Metrics

Franchise Fee
$25K
Royalty Rate
7%
Ad Fund Rate
2%
Total Burden
9.0%
Royalty + ad fund
Units (2023)
-
Net Unit Growth
-
Year over year
Cash-on-Cash Return
22.2%
Annual estimated return
Payback Period
4.5 yrs
Break-even timeline
SBA Default Rate
100.0%
vs ~7.2% industry avg
Median Revenue
$702K
Item 19 disclosed
Red Flags Assessment
HIGH: SBA default rate 100% · LOW: Single-year corpus
HIGH ×1LOW ×1
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CoC ReturnPayback PeriodSBA Default RateMedian RevenueEbitda MarginRisk Score
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Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.

The Cookie Plug vs. QSR Average

MetricThe Cookie PlugQSR Avg
SBA Default Rate100.0%9.4%
Cash-on-Cash Return22.2%14.2%
Total Investment$126K$380K

Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.

SBA Loan Performance

Real lending data from SBA 7(a) loans (2018-2018). 1 loans across 1 states.

Default Rate
100.0%
High Risk
Total SBA Loans
1
1 states
Total Loan Volume
$120K
SBA 7(a) approved
Avg Loan Size
$120K
Per franchisee
Loan Status Breakdown
0
Paid in Full (0%)
0
Currently Active
1
Charged Off (77.9% by $)
$93K
Total Charged Off ($)
Paid Active Charged Off

Source: SBA 7(a) loan data via FOIA. Default rate = charged-off loans / total originated. Industry avg default rate ~7.2%.

Compare

The Cookie Plug vs Chick-fil-A, Inc.The Cookie Plug vs McDonald'sThe Cookie Plug vs Get Fried

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Get Fried
Revenue Only
$102K$505K
Chick-fil-A, Inc.
$427K – $2.3M
McDonald's
$1.5M – $2.7M
Get Fried
$102K – $505K
MAGNOLIA BAKERY
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Questions to Ask Before You Sign

5 data-driven questions every The Cookie Plug franchise buyer should ask.

  1. 1.What is The Cookie Plug's SBA default rate compared to its competitors?Learn more →
  2. 2.Does The Cookie Plug disclose Item 19 financial performance representations?Learn more →
  3. 3.What is the net unit growth trend over the past 3 years?Learn more →
  4. 4.What is the franchisee termination and transfer rate per Item 20?Learn more →
  5. 5.What do the FDD litigation disclosures (Item 3) reveal about franchisor legal history?Learn more →
Generate attorney questions for The Cookie PlugValidation call guide →
Data sourced from publicly filed Franchise Disclosure Documents (FDDs) submitted to state franchise regulators. SBA loan data from public SBA 7(a) records. Information reflects the most recent FDD filing in our database and may not reflect current terms. Always verify with the franchisor's current FDD before making any investment decision. Not legal or financial advice.

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