FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for Ellie Mental Health.
Based on 2025 FDD · 7 filings in corpus
Cost and profit at a glance
Based on FDDIQ's FDD corpus, a Ellie Mental Health franchise shows an estimated initial investment of $392K – $680K. The franchisor does not provide enough Item 19 data for a clean profit estimate. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.
Quick fee read: $60K franchise fee · 15% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.
Ellie Mental Health requires a total initial investment of $392K to $680K (midpoint approximately $536K), with an initial franchise fee of $60K. The ongoing fee burden is 15% (7.5% royalty plus 7.5% advertising fund). This is in line with industry norms of approximately 15.5%.
Ellie Mental Health does not publicly disclose Item 19 financial performance data in their FDD. This is a significant transparency gap — franchisees must rely on validation calls and personal research rather than audited financial representations. Prospective buyers should demand current unit-level financials from existing operators during due diligence.
Ellie Mental Health operates approximately 147 franchised units. The SBA 7(a) loan default rate of 4.5% is in line with industry norms of approximately 7.2%.
Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.
Analysis based on 2025 FDD filing. FDDIQ Editorial Team · Methodology
Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.
Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.
Real lending data from SBA 7(a) loans (2022-2026). 124 loans across 29 states.
Source: SBA 7(a) loan data via FOIA. Default rate = charged-off loans / total originated. Industry avg default rate ~7.2%.
Common questions buyers ask about Ellie Mental Health, answered from FDD and SBA data.
The total initial investment for a Ellie Mental Health franchise ranges from $392K to $680K, according to their Franchise Disclosure Document.
Ellie Mental Health charges a 7.5% royalty fee on gross sales.
The initial franchise fee for Ellie Mental Health is $60,000.
There are approximately 147 Ellie Mental Health franchise locations as of 2023.
Profit data for Ellie Mental Health is disclosed in FDD Item 19 (Financial Performance Representation). Check their most recent Franchise Disclosure Document for current figures.
Ellie Mental Health has an SBA loan default rate of 4.5% based on SBA 7(a) loan data.
Whether a Ellie Mental Health franchise is worth it depends on total startup cost, royalty burden, FDD Item 19 economics, SBA loan performance, and local operator execution. FDDIQ compares these signals against similar franchises so buyers can screen the opportunity before paying for diligence.
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