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Health/WellnessLimited DataItem 19: ✓ DisclosedHigh Confidence · 85/100FDD data: 2025 · Fresh

Ellie Mental Health Franchise Cost and Profit

FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for Ellie Mental Health.

Based on 2025 FDD · 7 filings in corpus

FranchiseIQ Score
61
C
Moderate Risk
Composite score from 3 risk dimensions. Click for breakdown ↓
Health Score
D
49/100
4/7 metrics · Medium confidence
Full analysis unlocks:
✓ Cash-on-Cash return
✓ Payback period
✓ SBA default rate
✓ Red flags assessment
✓ Comparable franchises
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Cost and profit at a glance

How much does a Ellie Mental Health franchise cost and make?

Based on FDDIQ's FDD corpus, a Ellie Mental Health franchise shows an estimated initial investment of $392K – $680K. The franchisor does not provide enough Item 19 data for a clean profit estimate. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.

Startup Cost
$392K – $680K
Total initial investment
Profit / Revenue
Item 19 not disclosed
FDD Item 19 signal
Payback Signal
Estimate unavailable
Modeled return metric
SBA Default Rate
4.5%
Loan repayment history
Compare franchise costs →Estimate franchise ROI →Check SBA default rates →Browse Health/Wellness franchises →Compare similar franchises →

Quick fee read: $60K franchise fee · 15% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.

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Before you talk to Ellie Mental Health, check the numbers buyers usually miss.

The unlocked report ties this brand's FDD disclosures to SBA outcomes, Item 20 movement, fee load, missing-data labels, and buyer assumptions — so you can decide whether this is worth deeper diligence.

FDD disclosure qualitySBA default outcomesItem 20 unit movementFee/cost stressComparable brands
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Ellie Mental Health Franchise Analysis

Ellie Mental Health requires a total initial investment of $392K to $680K (midpoint approximately $536K), with an initial franchise fee of $60K. The ongoing fee burden is 15% (7.5% royalty plus 7.5% advertising fund). This is in line with industry norms of approximately 15.5%.

Ellie Mental Health does not publicly disclose Item 19 financial performance data in their FDD. This is a significant transparency gap — franchisees must rely on validation calls and personal research rather than audited financial representations. Prospective buyers should demand current unit-level financials from existing operators during due diligence.

Ellie Mental Health operates approximately 147 franchised units. The SBA 7(a) loan default rate of 4.5% is in line with industry norms of approximately 7.2%.

Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.

Analysis based on 2025 FDD filing. FDDIQ Editorial Team · Methodology

Total Investment Range$392K – $680K
MinMid: $536KMax

Key Metrics

Franchise Fee
$60K
Royalty Rate
7.5%
Ad Fund Rate
7.5%
Total Burden
15.0%
Royalty + ad fund
Units (2023)
147
Net Unit Growth
→ -
Year over year
Cash-on-Cash Return
~8–15%
Annual estimated return
Payback Period
~5–12 yrs
Break-even timeline
SBA Default Rate
4.5%
vs ~7.2% industry avg
Median Revenue
~$800K–$2M
Item 19 disclosed
Red Flags Assessment
MEDIUM: Royalty burden above 10%
MED ×1
Premium Data

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CoC ReturnPayback PeriodSBA Default RateMedian RevenueEbitda MarginRisk Score
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Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.

Ellie Mental Health vs. Health/Wellness Average

MetricEllie Mental HealthHealth/Wellness Avg
SBA Default Rate4.5%▲7.2%
Cash-on-Cash Return - 15.5%
Total Investment$536K$250K

Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.

SBA Loan Performance

Real lending data from SBA 7(a) loans (2022-2026). 124 loans across 29 states.

Default Rate
4.5%
Low Risk
Total SBA Loans
124
29 states
Total Loan Volume
$22.8M
SBA 7(a) approved
Avg Loan Size
$184K
Per franchisee
Loan Status Breakdown
10
Paid in Full (8%)
102
Currently Active
1
Charged Off (0.2% by $)
$40K
Total Charged Off ($)
● Paid● Active● Charged Off

Source: SBA 7(a) loan data via FOIA. Default rate = charged-off loans / total originated. Industry avg default rate ~7.2%.

Compare

Ellie Mental Health vs AirEllie Mental Health vs Allen Carr’s EasywayEllie Mental Health vs ARCpoint Labs

Similar Franchises · Health/Wellness

Air
Limited Data
Allen Carr’s Easyway
No Item 19
$28K–$120K
ARCpoint Labs
Limited Data
$166K–$310K
Air
Investment N/A
Allen Carr’s Easyway
$28K – $120K
ARCpoint Labs
$166K – $310K
General Nutrition
$149K – $380K

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Questions to Ask Before You Sign

5 data-driven questions every Ellie Mental Health franchise buyer should ask.

  1. 1.What is Ellie Mental Health's SBA default rate compared to its competitors?Learn more →
  2. 2.Does Ellie Mental Health disclose Item 19 financial performance representations?Learn more →
  3. 3.What is the net unit growth trend over the past 3 years?Learn more →
  4. 4.What is the franchisee termination and transfer rate per Item 20?Learn more →
  5. 5.What do the FDD litigation disclosures (Item 3) reveal about franchisor legal history?Learn more →
Generate attorney questions for Ellie Mental Health →Validation call guide →
Data sourced from publicly filed Franchise Disclosure Documents (FDDs) submitted to state franchise regulators. SBA loan data from public SBA 7(a) records. Information reflects the most recent FDD filing in our database and may not reflect current terms. Always verify with the franchisor's current FDD before making any investment decision. Not legal or financial advice.

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