FDD-based startup cost, franchise fee, revenue, profit, SBA default rate, and investment risk signals for Mrs Fields And Mrs Fields Cookies.
Based on 2025 FDD · 1 filing in corpus
Cost and profit at a glance
Based on FDDIQ's FDD corpus, a Mrs Fields And Mrs Fields Cookies franchise shows an estimated initial investment of $189K – $496K. The franchisor does not provide enough Item 19 data for a clean profit estimate. Use the links below to compare the cost, revenue, SBA loan history, and ROI against other franchises before you request the full FDD.
Quick fee read: $35K franchise fee · 9% royalty/ad burden. These figures are directional screening data, not a substitute for reading the current FDD and speaking with existing operators.
Mrs Fields And Mrs Fields Cookies requires a total initial investment of $189K to $496K (midpoint approximately $342K), with an initial franchise fee of $35K. The ongoing fee burden is 9% (6% royalty plus 3% advertising fund). This is below the industry average of approximately 14.2%, leaving more margin for the operator.
Mrs Fields And Mrs Fields Cookies does not publicly disclose Item 19 financial performance data in their FDD. This is a significant transparency gap — franchisees must rely on validation calls and personal research rather than audited financial representations. Prospective buyers should demand current unit-level financials from existing operators during due diligence.
Mrs Fields And Mrs Fields Cookies operates approximately 125 franchised units. However, the brand has been contracting with a 6.2% net unit decline, which may signal franchisee dissatisfaction, territory saturation, or competitive pressure.
Prospective franchisees should verify all figures against the most recent FDD, conduct validation calls with multiple existing franchisees, and consult with a franchise attorney before signing any agreement.
Analysis based on 2025 FDD filing. FDDIQ Editorial Team · Methodology
Estimated using sector-average margins. Actual franchise economics vary by location, operator, and market conditions.
Industry averages based on FranchiseIQ corpus benchmarks. ▲ = better than avg, ▼ = worse.
Mrs. Fields franchise costs $188,860-$495,850 to open with a $35,000 franchise fee. 6% royalties.
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